Privacy Policy

Business: Yesod Metal Ltd. (יסוד מתכת בע"מ), operating under the brand PDS — Pro Drain System
Contact: hello@yesod-metal.co.il | 055-663-0889 | Mishor Adumim, Israel

What We Collect

When you use the PDS website or contact us through it, the following information may be collected:

• Contact details: name, company name, phone number, email address
• Inquiry content: product area of interest, message, technical drawings uploaded via the contact form
• Usage data: pages visited, time on page, general location, device type — may be collected through Google Tag Manager (GTM), which we use to manage analytics and marketing tags such as Google Analytics 4, Meta Pixel, and Google Ads, as configured from time to time
• Marketing data: interaction with ads and site pages — may be collected through the same marketing tags (e.g. Meta Pixel, Google Ads), where enabled via GTM, for targeted advertising purposes

How We Use Information

• Responding to your inquiry and providing a quote or product information
• Contacting you regarding your order or an active project
• Sending SMS messages (if you provided a phone number and requested contact)
• Requesting a Google Business review after project completion
• Improving the website and marketing through aggregate analytics
• Displaying relevant ads on Google and Meta (if you visited the site and cookies are enabled)

We do not sell your information to third parties. We do not use your contact details for email marketing.

Data Retention

Inquiry data is retained in our CRM for as long as the business relationship is active, and up to 3 years after the last interaction. You may request deletion at any time.

Cookies

This site uses:

• Functional cookies: required for the site to operate correctly
• Analytics cookies: if Google Analytics 4 is enabled via our tag manager — aggregate, anonymized visitor behavior
• Marketing cookies: if Meta Pixel and/or Google Ads are enabled via our tag manager — conversion tracking and targeted advertising

For details, see our Cookie Policy.

Your Rights (Israeli Privacy Protection Law)

Under Israeli law, you have the right to:

• Access the personal information we hold about you
• Correct inaccurate information
• Request deletion of your information (subject to legal document retention requirements)

To exercise your rights, contact us: hello@yesod-metal.co.il

Third-Party Services

This site uses Google Tag Manager (GTM) to manage analytics and marketing tags (such as Google Analytics 4, Meta Pixel, and/or Google Ads, as actually configured), as well as Resend / an SMS gateway, and UploadThing / AWS S3. Each service has its own independent privacy policy.

Changes to This Policy

We may update this policy from time to time. Changes will be posted on this page with an update date.